pros and cons text messaging - QuestiEssaywritercsClub

pros and cons text messaging


This page may be out of date. Submit any pending changes before refreshing this page.
Hide this message .

Bulk SMS

SMS Marketing

Pros and Cons

Text Messaging

What are the pros and cons of SMS?

6 Answers

Irene Rufferty

Irene Rufferty , SMS Company Marketer

Read the article or look up for the details here .

SMS Explanations and Limitations

SMS stands for short message service and is still widely used around the globe. More than 6 trillion SMS texts were sent back in 2010. Can you imagine how many is regularly sent nowadays? By 2017, millennials alone were sending and receiving nearly 4,000 texts every month.

SMS has immediately reached immense popularity due to the fact that this is a simple and effective technology, allowing for short text messages to be sent from one mobile phone to another or from the Internet to a cell phone.

Modern telecommunication technologies allow some carriers support even SMS messaging to landline phones and many other services. In modern telecommunication there are products allowing text to be converted in to the voice messages and so on. And starting with support merely GSM phones, now there are more mobile technology options like CDMA and Digital AMPS, etc.

N.B! SMS may also be often referred to sending text messages, sending massive SMS, texting, or text messaging and is pronounced as es-em-es.

SMS Limitations

SMS message demand cell phone services for starters, which can really be annoying, if you have none.

Regardless of the possibility that you have Wi-Fi at home, school, or work, yet no cell phone, you cannot send SMS messages.

Text SMS message can consist of both alphabet characters and numeric characters.

Each character in the message has a different size depending on the language. GSM alphabet recognizes all Latin letters, numbers and some special characters. The maximum allowed message size in the GSM standard is 140 bytes (1120 bits). You can use the calculator and easily calculate the allowed number of characters.

For the Latin alphabet and numbers, the size of one character is 7 bits.

1120: 7 = 160 (it means that you can dial 160 characters in one message.)

For French and German is 8 bits.
1120: 8 = 140 (one message can hold 140 characters)

For other national alphabets (Russian, Chinese, Japanese, Arabic, etc.) 2-byte (16-bit) encoding UCS-2 (Unicode) is used. This is because these languages contain characters that are not included to GSM alphabet. Unicode can represent any character in the world, but takes up more space in the text of the SMS message.

1120: 16 = 70 (one message can hold 70 characters)

Many phones support 8-bit Cyrillic encodings — the so-called local Russian encoding KOI8-R and Windows-1251. But in this case, the delivery of your message to the recipient in a readable form is not guaranteed. You have to make sure that both the sender and the receiver phones support the shortened set of characters (Cyrillic and Latin only). As a rule, even phones that are configured for 8-bit Cyrillic encoding are often switched to UCS-2.

«It’s been shown that around 1–5 percent of all SMS messages are actually lost even when nothing is seemingly wrong. This questions the reliability of the service as a whole.»

There are, however, some implementations of SMS that don’t report whether the text was read or even when it was delivered. So, beware of that.

Thus, MMS , which is rather used to send pictures, extends SMS and allows for longer content lengths.

Why Transliteration?

Since there’re certain limitations in text transfer in various languages and the two alphabets allowed: Latin and Cyrillic, transliteration is often used to transmit the text, originally written not in Latin, with the help of the Latin letters. Users are attracted by the obvious SMS space economy with the help of this method. This is due to the fact that the number of words in Latin in the message outnumbers the Cyrillic.

The text is transmitted by searching analogs in the Cyrillic alphabet. In the absence of analogues, Cyrillic letters are transmitted by letter combinations (at least two characters). Thus, the actual savings is not 2.86 (160/70) times, but much less. Nevertheless, many users prefer to write sms-messages in translit.

In English-speaking countries, however, abbreviations, omissions of vowels are often used to describe the situations in SMS, and also designate words and syllables with similar figures and letters similar in sound. For example, “C u l8r” successfully replaces “See you later,” etc.

Segmentation of Messages

When we send messages that exceed the amount of characters allowed, segmentation of messages takes place. In such case the maximum of (67 for Cyrillic, 153 for Latin) designation is applied because the availability of data for the user on the number of the segment reduces the length of the message parts.

Thus, it is strongly recommended avoiding sending SMS longer than 6 segments, since many cell phones can not receive messages made of more than 6 parts (402 characters in Cyrillic alphabet), or receive them in fragments which reduces the quality of the services.

In the case when the recipients’ cell phone cannot support segmentation at all, then it will rather be the number of individual SMS, the multi valued number of segments.

Conclusion

SMS text messaging is still relatively chep in most parts of the world. In reality, in 2015, the cost of sending an SMS in Australia was estimated to be just $0.00016! This means that SMS or short message service is widely used around the globe and can hardly lose its position in Telecom worldwide.

However, while SMS is pretty cheap and still have certain drawbacks among the greatest choice of telecommunication things, massive text messaging apps are becoming more popular. For an average user, text messages are either included in the voice plan or are added as an extra cost, however, that never deters from using SMS for PtoP, as well as for business.

Have any ideas? Welcome to comment share and use SMS for your purpose!

Aarushi Bhatia

Aarushi Bhatia

SMS marketing is the most popular way of communicating in a business.Here are some pros and cons for instant messaging for business .

Pros

These are some pros of sms marketing which are pretty much self explanatory.

  1. Cost effective communication

2. Flexible Platform

3. Instant Opt-In and Opt-Out

4. High Open Rate

5. High Conversion Rate

6. Reliable

7. Short Messages

8. Limitless Market Potential

9. Real time communication

10. Helps in building a team

11. Convenient

12. Reduces of spam messages

13. Instant Deliver-ability

Cons

Everything that has several advantages usually has some disadvantages also. Some of the disadvantages of instant messaging are:

1. Always give people the option of opting in or out of receiving text messages. Consumers can respond negatively to unwanted texts.

2. While 160 characters are great for simplicity, it can take a bit longer to craft your messages within these limit

3. Not including a CTA (call-to-action) reduces the efficacy of your SMS campaign. The same goes for not introducing yourself. Consumers should always know who is messaging them and what action to take next.

Rahul

Rahul

A lot has been said about the benefits of SMS marketing for the mobile marketing. The humble SMS or Short Message Service is undoubtedly an excellent strategy for businesses wanting to connect with more customers, via their mobile phones and smartphones.

Pros of SMS Marketing

Marketing a product or service by way of SMS is one of the best ways of reaching out to more customers, for the following reasons:

  • Since users opt-in to receive SMS messages from companies, this type of marketing pulls in a niche audience, which is keenly interested to know more about the product or service concerned.
  • Since all the messages are going out to users in real-time and are instantly delivered, companies can offer impromptu deals to their customers. Industries such as real estate can immediately notify customers about updated property listings and the latest properties available. Restaurant businesses too stand to benefit, as they can serve up day-to-day deals to attract more customers in that area.
  • SMS being highly interactive, companies can keep in constant touch with users, urging them to participate in surveys, fill out questionnaires and vote in polls.
  • Gathering user data is much easier by way of SMS marketing. This makes it much easier for the company to make changes to the advertising campaign, as and when necessary.

Cons of SMS Marketing

Now let us understand the disadvantages of SMS marketing. Here are some cons of SMS marketing:

  • SMS allow companies very little advertising space. The maximum limit for text messages is 160 characters. Besides, the advertiser cannot add impressive audio or animation effects to the messages. That could limit the creativity of the advertiser.
  • Since an SMS message is so short, the mobile marketing would have to put in added time and effort to create an effective enough campaign, which would attract more users. Also, the same advertisement cannot be repeated over and over again, unlike TV or radio ads. Each SMS ad has to be differently worded and presented.
  • It is not very easy to constantly engage mobile users and encourage them to opt-in to receive messages on their mobile phones. Even if they do opt-in, it is not necessary that they read every message the company sends them. Messages that are sent without the user’s permission are usually discarded as spam.
  • While text messaging the most commonly used form of communication between mobile users today, SMS marketing is only now gaining popularity. Besides, this type of marketing commands a very limited audience, as it is only a certain age group of people that uses texting on a regular scale.

Tags: Bulk SMS , Bulk SMS Service, Bulk SMS Mumbai…..

Puja Sen

Puja Sen , Online SMS Gateway

Hi,

Almost every person across world carrying a mobile phone today, due to that SMS Marketing has become a popular mode of marketing tool. It is one of the most cost effective and easiest form of communication which is being used increasingly by marketers today.

SMS means Short Messaging Service and contains messages of 160 characters in length in single message. Since the messages can be sent quickly to a large set of people, SMS marketing has become a very powerful tool for advertising and marketing your products/services in today’s world.

This mode of communication has several Pros as well as Cons which is listed below:

Pros:

  • Cost Effective
  • Market reach
  • Time Saving
  • 2- Way Communication
  • Good for Branding
  • Personal

Cons:

  • Strict Opt-in & Opt-out
  • Characters Limit
  • Delivery Failure due to network error

For more information on Bulk SMS Marketing you can contact us on +91-9916701234 or write a mail to [email protected] . visit Best Bulk SMS Services in India

Jess Lee

Jess Lee , CEO of Bitesize, driving sales on SMS & FB messenger

Pros: Direct, High open rate, High CTR given the right message

Con: Used weekly / monthly, not daily, Can be intrusive

Now that was the easy part. Here is the real winner: Results for SMS can be vastly different based on the content. While many brands have adopted a conversational tone on social media, those same brands stick with ‘safe’ old fashioned business language for their text messaging programs. A bad tactic will get you a low conversion, failing to offset the cost.

  • Impersonal Messages

    Most of us have seen examples of impersonal, spammy texts. If you haven’t, you’d only have to opt-in for text messages just about anywhere to see an example of a bad text. Take this example from the Mandara Spa .

    After reading that, you probably aren’t very inspired to book a last minute trip to the spa. With the rise of social media, consumers today have a higher standard for how they want to be treated. This text message fails to connect with you because it is treating your text inbox like a billboard rather than a relationship builder.

    As a result, if you’re like almost everyone, you would delete that message fairly quickly. Very few brands have managed to balance their advertising with the kind of conversational language that consumers expect to see on their phones.

  • The New Conversational Approach

    Conversational marketing is only recently being adopted by many brains, mainly through social media and chatbot messaging apps. All of us are just starting to test and understand its impact. For example, 20th Century Fox had great success in leveraging conversations via Kik chatbot to create engagement for Maze Runner .

    In the same way, starting a conversation on text messaging rather than blasting impersonal advertising texts allows you to break down the resistance for receiving text messages from brands. When you build relationship with interactive content and some humor, you can control how the text messages are being perceived by the audience and make them become much more open to interacting with your brand over text messages.

    Because texts have an average of a 95% open rate, you can generate a much higher conversion rate than social media and AdWords — you just have to ease into the relationship so that the texts are not perceived as spam.

Richard Clifton

Richard Clifton , Entrepreneur, business owner, Founder & COO at AvidMobile

All communication channels have pros and cons. Business need to figure out how to communicate in the preferred communication channels of their customers. Since people are using SMS to communicate, businesses need to use SMS to communicate

Pros

  1. Less intrusive form of communication
  2. Can be seen or answered while doing another activity
  3. Most timely form of communication

Cons

  1. Character limitations
  2. Opt-in requirements










































































































































































Lifewire

Mobile Marketing – Pros and Cons of SMS Marketing

Do More
&#155
Web & Search

Mobile Marketing – Pros and Cons of SMS Marketing




  • Share




  • Pin




  • Email

SMS Marketing




Image © Leo Prieto/Flickr.
Web & Search Tips & Strategies

Web & Search




  • Best of the Web


  • Search Engines


  • Safety & Privacy


  • Running a Website


by
Priya Viswanathan
Updated February 23, 2017

A lot has been said about the benefits of SMS marketing for the mobvertiser. The humble SMS or Short Message Service is undoubtedly an excellent strategy for businesses wanting to connect with more customers, via their mobile phones and smartphones. However, this aspect of mobile marketing is not without its downside. It is important that the mobvertiser understands the pros and cons of SMS marketing, before actually entering the field and creating elaborate advertising campaigns.

Every newbie marketer should be aware of the advantages and disadvantages of mobile marketing . The same is the case with SMS marketing. While this aspect of marketing can really help a company reach the heights of success, it also has its own negatives.

  • SMS as the Best Tool for Mobile Marketing

Listed below are pros and cons of SMS marketing.

Pros of SMS Marketing

Marketing a product or service by way of SMS is one of the best ways of reaching out to more customers, for the following reasons:

  • Since users opt-in to receive SMS messages from companies, this type of marketing pulls in a niche audience, which is keenly interested to know more about the product or service concerned.
  • Since all the messages are going out to users in real-time and are instantly delivered, companies can offer impromptu deals to their customers. Industries such as real estate can immediately notify customers about updated property listings and the latest properties available. Restaurant businesses too stand to benefit, as they can serve up day-to-day deals to attract more customers in that area.
  • SMS being highly interactive, companies can keep in constant touch with users, urging them to participate in surveys, fill out questionnaires and vote in polls .
  • Gathering user data is much easier by way of SMS marketing. This makes it much easier for the company to make changes to the advertising campaign, as and when necessary.
  • Companies can consider offering rewards for users’ participation. If they can also integrate this with the various types of mobile social media available today, existing users would be able to spread their message through word of mouth.
  • Advantages and Disadvantages of Mobile Marketing

Cons of SMS Marketing

Now let us understand the disadvantages of SMS marketing. Here are some cons of SMS marketing:

  • SMS allow companies very little advertising space. The maximum limit for text messages is 160 characters. Besides, the advertiser cannot add impressive audio or animation effects to the messages. That could limit the creativity of the advertiser.
  • Since an SMS message is so short, the mobvertiser would have to put in added time and effort to create an effective enough campaign, which would attract more users. Also, the same advertisement cannot be repeated over and over again, unlike TV or radio ads. Each SMS ad has to be differently worded and presented.
  • It is not very easy to constantly engage mobile users and encourage them to opt-in to receive messages on their mobile phones. Even if they do opt-in, it is not necessary that they read every message the company sends them. Messages that are sent without the user’s permission are usually discarded as spam.
  • While text messaging the most commonly used form of communication between mobile users today, SMS marketing is only now gaining popularity. Besides, this type of marketing commands a very limited audience, as it is only a certain age group of people that uses texting on a regular scale. Out of this scanty population, only a fraction of users would opt-in to receive messages and an even lesser number would actually bother to look through the message. That factor severely limits the size of your audience.
  • 5 Best Paid Social Media Monitoring Tools

In Conclusion

As you can see, SMS marketing has its pros and cons, just like any other industry. Your job as a mobvertiser is to ensure that you study your niche audience in detail, get their pulse and understand what it is exactly, that will attract them to your product or service.

  • Poll: How Advantageous is Mobile Marketing for the Mobvertiser?

Have you tried SMS marketing? What has been your personal experience? Do feel free to share your thoughts with us.


  • In Sharp Increase Over Last Year, Over Half Of Adults In U.S. Own Smartphones

    What Are the Pros and Cons of Mobile Marketing?

  • nfc-payment.jpg

    Near Field Communication: Pros and Cons

  • SMS Marketing

    6 SMS Marketing Tips for the Newbie Mobile Marketer

  • Apple app store logo

    Pros and Cons of Major App Stores

  • Facebook on mobile

    8 Ways in which Social Networks can Help with Mobile Marketing

  • mother and baby

    Shopping Online: Why It’s So Incredibly Popular

  • Restaurant

    Mobile Marketing Strategies for Restaurant Businesses

  • Hand pressing button on touchscreen to access lots of computer functions

    The Pros and Cons of Native Apps and Mobile Web Apps

  • Advantages and Disadvantages of Social Networking

    The Good and the Bad About Social Networking

  • Minecraft landscape

    The Positives and Negatives of Minecraft: Pocket Edition

  • MediaFire Logo

    Pros and Cons of MediaFire Online Storage Accounts

  • Rainbow of colors from smartphone

    The Pros and the Cons of 4G Mobile Networks

  • E-reader

    What’s the Difference Between EPUB and PDF for E-Publishing?

  • Pros and Cons of Becoming a Mobile Developer Contractor

  • iPod Family

    The Pros and Cons of Buying an iPod

  • Mother with her sons watching tablet in bed

    Is the iPad Worth Your Money?