Pros and Cons
What are the pros and cons of SMS?
, SMS Company Marketer
Read the article or look up for the details here .
SMS Explanations and Limitations
SMS stands for short message service and is still widely used around the globe. More than 6 trillion SMS texts were sent back in 2010. Can you imagine how many is regularly sent nowadays? By 2017, millennials alone were sending and receiving nearly 4,000 texts every month.
SMS has immediately reached immense popularity due to the fact that this is a simple and effective technology, allowing for short text messages to be sent from one mobile phone to another or from the Internet to a cell phone.
Modern telecommunication technologies allow some carriers support even SMS messaging to landline phones and many other services. In modern telecommunication there are products allowing text to be converted in to the voice messages and so on. And starting with support merely GSM phones, now there are more mobile technology options like CDMA and Digital AMPS, etc.
N.B! SMS may also be often referred to sending text messages, sending massive SMS, texting, or text messaging and is pronounced as es-em-es.
SMS message demand cell phone services for starters, which can really be annoying, if you have none.
Regardless of the possibility that you have Wi-Fi at home, school, or work, yet no cell phone, you cannot send SMS messages.
Text SMS message can consist of both alphabet characters and numeric characters.
Each character in the message has a different size depending on the language. GSM alphabet recognizes all Latin letters, numbers and some special characters. The maximum allowed message size in the GSM standard is 140 bytes (1120 bits). You can use the calculator and easily calculate the allowed number of characters.
For the Latin alphabet and numbers, the size of one character is 7 bits.
1120: 7 = 160 (it means that you can dial 160 characters in one message.)
For French and German is 8 bits.
1120: 8 = 140 (one message can hold 140 characters)
For other national alphabets (Russian, Chinese, Japanese, Arabic, etc.) 2-byte (16-bit) encoding UCS-2 (Unicode) is used. This is because these languages contain characters that are not included to GSM alphabet. Unicode can represent any character in the world, but takes up more space in the text of the SMS message.
1120: 16 = 70 (one message can hold 70 characters)
Many phones support 8-bit Cyrillic encodings — the so-called local Russian encoding KOI8-R and Windows-1251. But in this case, the delivery of your message to the recipient in a readable form is not guaranteed. You have to make sure that both the sender and the receiver phones support the shortened set of characters (Cyrillic and Latin only). As a rule, even phones that are configured for 8-bit Cyrillic encoding are often switched to UCS-2.
«It’s been shown that around 1–5 percent of all SMS messages are actually lost even when nothing is seemingly wrong. This questions the reliability of the service as a whole.»
There are, however, some implementations of SMS that don’t report whether the text was read or even when it was delivered. So, beware of that.
Thus, MMS , which is rather used to send pictures, extends SMS and allows for longer content lengths.
Since there’re certain limitations in text transfer in various languages and the two alphabets allowed: Latin and Cyrillic, transliteration is often used to transmit the text, originally written not in Latin, with the help of the Latin letters. Users are attracted by the obvious SMS space economy with the help of this method. This is due to the fact that the number of words in Latin in the message outnumbers the Cyrillic.
The text is transmitted by searching analogs in the Cyrillic alphabet. In the absence of analogues, Cyrillic letters are transmitted by letter combinations (at least two characters). Thus, the actual savings is not 2.86 (160/70) times, but much less. Nevertheless, many users prefer to write sms-messages in translit.
In English-speaking countries, however, abbreviations, omissions of vowels are often used to describe the situations in SMS, and also designate words and syllables with similar figures and letters similar in sound. For example, “C u l8r” successfully replaces “See you later,” etc.
Segmentation of Messages
When we send messages that exceed the amount of characters allowed, segmentation of messages takes place. In such case the maximum of (67 for Cyrillic, 153 for Latin) designation is applied because the availability of data for the user on the number of the segment reduces the length of the message parts.
Thus, it is strongly recommended avoiding sending SMS longer than 6 segments, since many cell phones can not receive messages made of more than 6 parts (402 characters in Cyrillic alphabet), or receive them in fragments which reduces the quality of the services.
In the case when the recipients’ cell phone cannot support segmentation at all, then it will rather be the number of individual SMS, the multi valued number of segments.
SMS text messaging is still relatively chep in most parts of the world. In reality, in 2015, the cost of sending an SMS in Australia was estimated to be just $0.00016! This means that SMS or short message service is widely used around the globe and can hardly lose its position in Telecom worldwide.
However, while SMS is pretty cheap and still have certain drawbacks among the greatest choice of telecommunication things, massive text messaging apps are becoming more popular. For an average user, text messages are either included in the voice plan or are added as an extra cost, however, that never deters from using SMS for PtoP, as well as for business.
Have any ideas? Welcome to comment share and use SMS for your purpose!
SMS marketing is the most popular way of communicating in a business.Here are some pros and cons for instant messaging for business .
These are some pros of sms marketing which are pretty much self explanatory.
- Cost effective communication
2. Flexible Platform
3. Instant Opt-In and Opt-Out
4. High Open Rate
5. High Conversion Rate
7. Short Messages
8. Limitless Market Potential
9. Real time communication
10. Helps in building a team
12. Reduces of spam messages
13. Instant Deliver-ability
Everything that has several advantages usually has some disadvantages also. Some of the disadvantages of instant messaging are:
1. Always give people the option of opting in or out of receiving text messages. Consumers can respond negatively to unwanted texts.
2. While 160 characters are great for simplicity, it can take a bit longer to craft your messages within these limit
3. Not including a CTA (call-to-action) reduces the efficacy of your SMS campaign. The same goes for not introducing yourself. Consumers should always know who is messaging them and what action to take next.
A lot has been said about the benefits of SMS marketing for the mobile marketing. The humble SMS or Short Message Service is undoubtedly an excellent strategy for businesses wanting to connect with more customers, via their mobile phones and smartphones.
Pros of SMS Marketing
Marketing a product or service by way of SMS is one of the best ways of reaching out to more customers, for the following reasons:
- Since users opt-in to receive SMS messages from companies, this type of marketing pulls in a niche audience, which is keenly interested to know more about the product or service concerned.
- Since all the messages are going out to users in real-time and are instantly delivered, companies can offer impromptu deals to their customers. Industries such as real estate can immediately notify customers about updated property listings and the latest properties available. Restaurant businesses too stand to benefit, as they can serve up day-to-day deals to attract more customers in that area.
- SMS being highly interactive, companies can keep in constant touch with users, urging them to participate in surveys, fill out questionnaires and vote in polls.
- Gathering user data is much easier by way of SMS marketing. This makes it much easier for the company to make changes to the advertising campaign, as and when necessary.
Cons of SMS Marketing
Now let us understand the disadvantages of SMS marketing. Here are some cons of SMS marketing:
- SMS allow companies very little advertising space. The maximum limit for text messages is 160 characters. Besides, the advertiser cannot add impressive audio or animation effects to the messages. That could limit the creativity of the advertiser.
- Since an SMS message is so short, the mobile marketing would have to put in added time and effort to create an effective enough campaign, which would attract more users. Also, the same advertisement cannot be repeated over and over again, unlike TV or radio ads. Each SMS ad has to be differently worded and presented.
- It is not very easy to constantly engage mobile users and encourage them to opt-in to receive messages on their mobile phones. Even if they do opt-in, it is not necessary that they read every message the company sends them. Messages that are sent without the user’s permission are usually discarded as spam.
- While text messaging the most commonly used form of communication between mobile users today, SMS marketing is only now gaining popularity. Besides, this type of marketing commands a very limited audience, as it is only a certain age group of people that uses texting on a regular scale.
Tags: Bulk SMS , Bulk SMS Service, Bulk SMS Mumbai…..
, Online SMS Gateway
Almost every person across world carrying a mobile phone today, due to that SMS Marketing has become a popular mode of marketing tool. It is one of the most cost effective and easiest form of communication which is being used increasingly by marketers today.
SMS means Short Messaging Service and contains messages of 160 characters in length in single message. Since the messages can be sent quickly to a large set of people, SMS marketing has become a very powerful tool for advertising and marketing your products/services in today’s world.
This mode of communication has several Pros as well as Cons which is listed below:
- Cost Effective
- Market reach
- Time Saving
- 2- Way Communication
- Good for Branding
- Strict Opt-in & Opt-out
- Characters Limit
- Delivery Failure due to network error
For more information on Bulk SMS Marketing you can contact us on +91-9916701234 or write a mail to [email protected] . visit Best Bulk SMS Services in India
, CEO of Bitesize, driving sales on SMS & FB messenger
Pros: Direct, High open rate, High CTR given the right message
Con: Used weekly / monthly, not daily, Can be intrusive
Now that was the easy part. Here is the real winner: Results for SMS can be vastly different based on the content. While many brands have adopted a conversational tone on social media, those same brands stick with ‘safe’ old fashioned business language for their text messaging programs. A bad tactic will get you a low conversion, failing to offset the cost.
- Impersonal Messages
Most of us have seen examples of impersonal, spammy texts. If you haven’t, you’d only have to opt-in for text messages just about anywhere to see an example of a bad text. Take this example from the Mandara Spa .
After reading that, you probably aren’t very inspired to book a last minute trip to the spa. With the rise of social media, consumers today have a higher standard for how they want to be treated. This text message fails to connect with you because it is treating your text inbox like a billboard rather than a relationship builder.
As a result, if you’re like almost everyone, you would delete that message fairly quickly. Very few brands have managed to balance their advertising with the kind of conversational language that consumers expect to see on their phones.
- The New Conversational Approach
Conversational marketing is only recently being adopted by many brains, mainly through social media and chatbot messaging apps. All of us are just starting to test and understand its impact. For example, 20th Century Fox had great success in leveraging conversations via Kik chatbot to create engagement for Maze Runner .
In the same way, starting a conversation on text messaging rather than blasting impersonal advertising texts allows you to break down the resistance for receiving text messages from brands. When you build relationship with interactive content and some humor, you can control how the text messages are being perceived by the audience and make them become much more open to interacting with your brand over text messages.
Because texts have an average of a 95% open rate, you can generate a much higher conversion rate than social media and AdWords — you just have to ease into the relationship so that the texts are not perceived as spam.
, Entrepreneur, business owner, Founder & COO at AvidMobile
All communication channels have pros and cons. Business need to figure out how to communicate in the preferred communication channels of their customers. Since people are using SMS to communicate, businesses need to use SMS to communicate
- Less intrusive form of communication
- Can be seen or answered while doing another activity
- Most timely form of communication
- Character limitations
- Opt-in requirements